Thursday, April 7, 2011

AdWords Display URLs Now All Lower Case

Have you noticed that AdWords changed they way they show ad display URLs? They are now all lowercase, regardless of how you set-it up in your account.  Before the change, you were able to inter-capitalize an ad's display URL ExampleURL.com. After the change, it will show as exampleurl.com in your ad. Apparently, the AdWords team did internal testing and found that lowercase Display URLs help increase CTR.  The data was conclusive enough to overturn the previous best practice of inter-capitalization.
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3 comments:

  1. TonyApril 7, 2011 at 11:11 PM

    I had picked up on that recently, but I still cannot work out why they are not dictating the use of capitalisation in the body of text either. Some Ads look terrible IMO

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  2. adwordscafeApril 8, 2011 at 2:39 PM

    I agree. Some URLs are much easier to read when inter-capitalized.

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  3. Performance Tool Overhead Valve Spring Compressor, Item# W84001April 21, 2011 at 7:47 PM

    I usually don't normally post on many another Blogs, nevertheless I really have to say thank you... keep up the amazing work. Ok regrettably its time to get to school.

    ReplyDelete

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